The Culture Coach
I’m Wendy Brand, Your Culture Coach, dedicated to supporting people-first leaders. Each week we dive into strategies and insights to help you build a workplace where employees feel valued, motivated, and inspired. From fostering tribal values and improving core processes to developing inclusive communities and responsive listening strategies, we cover it all.
Join me weekly for practical tips, expert interviews, and real-world examples to help you boost productivity, extinguish burnout and cultivate a vibrant organizational culture that reflects your mission, vision and values.
The Culture Coach
#103 The WD-40 Culture with former CEO Garry Ridge
This week on The Culture Coach, I’m joined by none other than Garry Ridge, Chairman Emeritus and former CEO of WD-40 Company. Over 25 years as CEO, Garry transformed a global household brand not just by growing the business—but by building a culture so strong, it became a competitive advantage.
Now, Garry shares the leadership lessons from what he calls his “CEO apprenticeship,” turning decades of real-world experience into wisdom for today’s business leaders.
In this episode, we go beyond the usual culture conversation. I mean, of course we talk about mission, vision, and values. But we also dive into:
- Why forgiveness and love are key to creating a sense of belonging in your organization
- How rituals like 'Learning Moments' and the Maniac Pledge created psychological safety and high performance
- What it really takes to develop a leadership culture that drives retention, engagement, and bottom-line results
Whether you’re a CEO trying to align your team or a leader driving culture transformation, this conversation will give you powerful insights you can use today.
Trust me—you don’t want to miss this one.
Connect with Garry on LinkedIn: https://www.linkedin.com/in/garryridge/
Purchase his latest book on Amazon: https://a.co/d/2ePUrZb
Visit his website: https://thelearningmoment.net/
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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.
Culture Strategy Session Calls:
https://culturecoachwendy.com/strategysessions/
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Website: CultureCoachWendy.com
LinkedIn: Linkedin.com/in/wendybrand/
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YouTube: YouTube.com/@CultureCoachWendy
The CultureCoach Podcast Page: CultureCoachWendy.com/podcasts/
