The Culture Coach
I’m Wendy Brand, Your Culture Coach, dedicated to supporting people-first leaders. Each week we dive into strategies and insights to help you build a workplace where employees feel valued, motivated, and inspired. From fostering tribal values and improving core processes to developing inclusive communities and responsive listening strategies, we cover it all.
Join me weekly for practical tips, expert interviews, and real-world examples to help you boost productivity, extinguish burnout and cultivate a vibrant organizational culture that reflects your mission, vision and values.
The Culture Coach
#127 Humanizing Leadership Through Empathy, Pets, and the Moments That Matter with Erika Sinner
Today on The Culture Coach Podcast, Wendy sits down with Erika Sinner, Founder & CEO of Directorie, a $15M healthcare commercialization company and two-time Inc. 5000 honoree. Erika also serves as the Chief Empathy Officer of TinySuperheroes, a nonprofit empowering critically ill children through play and courage, and is the bestselling author of Pets Are Family.
Erika is a powerful, fresh voice in modern leadership — championing pet-inclusive policies, psychological safety, and building cultures where people feel genuinely seen and supported.
🔗 Resources Mentioned
- Pets Are Family (https://www.erikasinner.org/buy-book) by Erika Sinner — available on Amazon and major retailers
- Directorie (https://www.directorie.com/) — Healthcare commercialization services
- TinySuperheroes (https://tinysuperheroes.com/)— Support, donate, or get involved: tinysuperheroes.com
- Erika’s website: https://erikasinner.org
- Follow Erika on Instagram (https://www.instagram.com/erika_sinner/), LinkedIn (https://www.linkedin.com/in/erikasinner/), and other social platforms
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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.
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