The Culture Coach
I’m Wendy Brand, Your Culture Coach, dedicated to supporting people-first leaders. Each week we dive into strategies and insights to help you build a workplace where employees feel valued, motivated, and inspired. From fostering tribal values and improving core processes to developing inclusive communities and responsive listening strategies, we cover it all.
Join me weekly for practical tips, expert interviews, and real-world examples to help you boost productivity, extinguish burnout and cultivate a vibrant organizational culture that reflects your mission, vision and values.
The Culture Coach
#139 Lori Castillo: Why the Strongest Brands Are Built from the Inside Out
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What if your employees are your most important audience?
In this episode of The Culture Coach Podcast, Wendy Brand sits down with marketing and culture strategist Lori Castillo to explore the powerful connection between internal culture and external brand. Drawing from her leadership experience at organizations including Procter & Gamble, CoverGirl, and NatureSweet, Lori shares why the world's strongest brands don't start with advertising—they start with the employee experience.
Together, Wendy and Lori discuss how culture influences customer trust, employee engagement, innovation, retention, and ultimately, business performance. They also unpack why culture isn't a "soft" initiative but a business strategy that leaders must intentionally design and reinforce every day.
Whether you're a CEO, business owner, HR leader, or people manager, this episode will challenge the way you think about culture—and leave you with practical ideas for building an organization where both people and business thrive.
Learn more about Lori's work at Venntion and connect with her on LinkedIn.
Website: https://venntion.com
LinkedIn: https://www.linkedin.com/in/loricastillo/
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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.
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